Located in the Baixa Pombalina area, deep in the heart of Lisbon’s Historical District, in Rua do Ouro, is Merrell’s Flagship Store.
The store occupies the ground floor of an ancient building. This project focused mainly in finding common aspects between the venues’ historical and cultural legacy and the Brand positioning strategy.
The result is 80 sqm of profound communion between the past and the fresh relaxed atmosphere that this Brand personifies. We tried to bring the Outdoors inside, which translated in several distinctive decorative elements, such as display wall featuring a vertical garden, or the interior display niches that take advantage of the pre-existing vaulted niches.